Identity Group, LLC | Uniforms, Apparel & Promotional Products

A Quick Guide to Promotional Bags

Jan 18

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional products &...

Case Study: Bringing Back the Fanny Pack

Jan 10

Market: EntertainmentProduct Use: Gift With PurchasePromotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...

Case Study: Boosting Trade Show Booth Traffic

Jan 03

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: D...

Case Study: Real Modern Recognition

Dec 27, 2019

Market: FinanceProduct Use: Employee RecognitionPromotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s yea...

5 Simple Tips to Organize and Run Effective Meetings

Dec 20, 2019

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

6 USA-Made Products Especially for Kids

Dec 12, 2019

Who didn’t enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It’s a fact – children love giveaways. Get your brand, school, or organization in fr...

Case Study: Rock out on the Run

Dec 05, 2019

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could us...

6 Retro Products That Are a Blast From the Past

Nov 28, 2019

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Nov 21, 2019

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of thes...

Case Study: Thank You for Spooning

Nov 13, 2019

Description: 10 Oz. Aztec Spooner MugIndustry: Advertising / Marketing / PublishingWhat it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers.Ho...

6 Budget-Friendly Products to Drive High-End Sales

Nov 06, 2019

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don’t have to break the bank to find promotional products that get the job done and leave...

Give Your School Clubs a Boost With These Promotional Products

Oct 30, 2019

School clubs are an essential part of student life, and we’ve got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ...

Case Study: Don't Run from this Promo!

Oct 23, 2019

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly membershi...

Branding 101: Let’s Talk Logos

Oct 16, 2019

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

6 Promotional Products That Put Safety First

Oct 08, 2019

Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with thes...

Case Study: Success on Campus

Oct 01, 2019

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most st...

Case Study: Save the Date, Save the Day

Sep 24, 2019

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

Case Study: Financial Industry

Sep 17, 2019

Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to d...

30 Quotes That Will Motivate You to Succeed

Sep 10, 2019

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

Case Study: Safety First

Sep 02, 2019

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

6 Promotional Products to Fit Your Budget

Aug 26, 2019

Branding: it’s something that every company needs but there can be a common misconception that you need a large budget to get started. That’s not the case! Branding and promoting your comp...

Drink It In: 6 Drinkware Products to Quench Your Thirst

Aug 19, 2019

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers to...

5 Healthy Tips for Business Trips

Aug 12, 2019

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

Cheers! Let’s Sell More Beer!

Aug 05, 2019

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales, ...

Cook Up a Storm With These 5 Promotional Products

Jul 28, 2019

There are hundreds of cooking gadgets that claim to make people’s lives easier but many of them end up collecting dust in the junk drawer. We’ve found the best and most useful kitchen prod...

Perk up Your Promotions With These 6 Coffee Products

Jul 21, 2019

Coffee enthusiasts will love these promotional products that look like they’re straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which m...

10 Must-Have Tech Products and Accessories

Jul 14, 2019

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wearab...

How to Gain Inspiration in 5 Minutes

Jul 07, 2019

People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging an a...

7 Promotional Products For Those On the Go

Jun 01, 2019

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo for...

6 High-Tech Promotional Products

May 25, 2019

It seems like there are new cutting-edge gadgets coming to market every day. It’s getting hard to keep up with what is really going to make your life easier and what’s just hype. We&...

Case Study: It's in the Bag

May 18, 2019

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who ...

Case Study: Stick to the Schedule

May 11, 2019

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...

Case Study: Sharper Students

May 03, 2019

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advoca...

Your Graphic & Web Design Cheat Sheet

Apr 26, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

These Are the Tech-Savvy Promotional Products You Are Looking For

Apr 19, 2019

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

Case Study: Pillow Box

Apr 12, 2019

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...

5 Corporate Gifts Your Clients Will Love

Apr 05, 2019

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional pr...

Case Study: What Does Your Phone Stand For?

Mar 28, 2019

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Mar 21, 2019

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students in ...

5 Promo Products That Are Bright, Light, and Ready to Excite

Mar 14, 2019

Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We’ve got you covered with this selection of super fun promotional produc...

Top 10 Promotional Products for the Health and Wellness Industry

Mar 07, 2019

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health & wellness industry has seen exponential growths over the p...

You Need More Cowbell

Feb 27, 2019

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose ...

5 Promotional Products for Firemen and Fire Departments

Feb 20, 2019

Firemen deserve a special kind of admiration. They spend their careers rushing into buildings while others are rushing out. Many departments require aid from the community, and that’s wh...

Case Study: Celebrate Milestones

Feb 13, 2019

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

3 Simple Ways to Boost Your Mood Right Now

Feb 06, 2019

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

5 Promotional Products That Will Have Your Clients Dreaming

Jan 30, 2019

There are a lot of branding opportunities that go unnoticed in a world of t-shirts and coffee mugs. In fact, there’s an entire industry that spends every waking hour thinking of ways to help you...

7 Promotional Products for When You’re Feeling Lucky

Jan 23, 2019

Whether you’re a casino looking for new ways to entice players to visit or you’re putting together a casino themed event, there are plenty of promotional products for you! Add your logo an...

Case Study: Jot It Down

Jan 16, 2019

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded it...

8 Elegant & Engravable Promotional Products

Jan 08, 2019

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated with...

4 Ways to Improve Communication

Jan 01, 2019

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

Know Your Shades: 4 Types of Iconic Sunglasses

Dec 25, 2018

“The future’s so bright, I gotta wear shades.” - Timbuk 3Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears...

3 Things Every Busy Professional Needs

Dec 18, 2018

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

11 Promo Products for an Active Lifestyle

Dec 11, 2018

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports-mi...

6 Things You're Missing out on by Not Using Promotional Products

Dec 04, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

Case Study: Plastics Make it Possible

Nov 27, 2018

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

Case Study: Pull Up a Chair and Stay Awhile

Nov 20, 2018

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars...

4 Steps to #Winning Social Media

Nov 05, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

Case Study: Recycle, Reuse, Read a Book!

Oct 29, 2018

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

Case Study: College Fair Giveaway

Oct 22, 2018

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...

Attract New Customers

Oct 15, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

The Best Promotional Products for Sports Fanatics

Oct 07, 2018

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love we...

Top 10 Promotional Product Ideas for the Construction Industry

Sep 30, 2018

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

9 Promotional Products for Tech Wizards

Sep 23, 2018

Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers’ daily l...

A Lunch That Packs a Punch

Sep 16, 2018

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

Why You Need Promotional Products

Sep 09, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

5 Office Toys That Will Bring Your Brand Joy

Sep 02, 2018

Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way ...

Boost Your Sales

Aug 26, 2018

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...

10 Tweetable Quotes for Motivation

Aug 19, 2018

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

Case Study: Fun in the Sun

Aug 11, 2018

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...

5 Steps to Achieving Your Goals

Aug 04, 2018

If you’ve ever watched a TED talk or listened to any of your teachers in school, you’ll know that setting goals are the stepping stones to getting where you want to be in life. You watch o...

How One Hour Can Determine Your Success

Jul 28, 2018

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

7 Sources to Boost Your Creativity

Jul 21, 2018

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

10 Luxurious Products for Your VIP Customers

Jul 14, 2018

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...

5 Ways to Be Healthier in 2 Minutes or Less

Jul 07, 2018

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not always b...

10 Promotional Products for Healthy Living

Jun 30, 2018

We all strive to be our best selves, but sometimes it’s easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down th...

Branding 101: What Makes a Brand Powerful

Jun 22, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

Relax and Unwind With These 10 Promo Products

Jun 15, 2018

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the case, ...

5 Ways to Boost Employee Morale

Jun 08, 2018

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

5 Promo Products for People Who Love to Plan

Jun 01, 2018

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...

5 Invaluable Marketing Books to Help Grow Your Brand

May 25, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

How to Manage the Workload of a Leader

May 18, 2018

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

7 Ways to Instantly Make Your Website More User-Friendly

May 11, 2018

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

3D is the Key

May 04, 2018

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of prod...

Employee Appreciation Gift

Apr 27, 2018

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...

Advice for Getting the Most Out of a Business Trip

Apr 20, 2018

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

Improve Sales and Traffic

Apr 13, 2018

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

9 Useful Apps for Sales & Marketing Professionals

Apr 05, 2018

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

Top 8 Promotional Products for Real Estate Professionals

Mar 29, 2018

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that yie...

Appreciation Gift

Mar 22, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...

Game On: 10 Promo Product Games We Love!

Mar 15, 2018

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag To...

16 Ways Color Affects Your Branding and Marketing

Feb 16, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

5 TED Talks That Will Change the Way You Think

Jan 04, 2018

It’s no secret TED is a place where ideas blossom and motivation swells. And sometimes, it’s hard to think of new ways to grow your business or get motivated to accomplish your goals. Luck...

Case Study: Getting Bent out of Shape for More Business

Jun 30, 2019

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the fo...

Case Study: Health & Wellness Spas

Jun 23, 2019

Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatm...

5 Unique Rainy-Day Promotional Products to Keep You Covered!

Jun 15, 2019

Unpredictable weather is a shared experience in life. No matter your age, geographical location, job, or personality, it will always rain. These unique and functional promotional products are sure to ...

7 Financial Products That Are a Great Investment

Jun 08, 2019

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...

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