Patrick Tomsen is the Owner & President of Identity Group, LLC. He is responsible for developing and executing brand strategy as well as insuring client satisfaction. It’s that moment when a client realizes just how valuable their partnership with Identity Group has become that he enjoys most – he and his team work hard to become irreplaceable and not simply “vendors”. An industry professional for over 23 years, Patrick founded Identity Group, LLC in 2002 and has worked hard to ensure he’s created a firm which truly partners with its clients. He is quick to wear many hats and regularly leads by example, knowing at the end of the day his firm is judged by the success of their client projects. If you challenge him to any sports or movie trivia, you will win. But ask him about mixed martial arts and you will wish you hadn’t – he can talk for days about it. Outside of work, Patrick is an avid fly-fisherman and conservationist, serving as a board member to a Michigan preserve. He values most of all his wife and their three children.